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From “selling to the globe” to “buying from the globe”
Release time:2015-12-24 Browse times:2062
 

Reporter  Zhu Yidan  Correspondent  Wang fang  Ma Zhangwei

From Ningbo Lishe Airport, it takes only a few kilometers to the headquarters of the "universal search" by car. This cross-border electric business platform launched this year, with no propaganda, less than half a year, the turnover has reached nearly one hundred million yuan. "Universal search" is an innovation in the transformation led by our city’s stationery leading enterprise Guangbo Group, aiming to create one-stop trade service platform for overseas manufacturers products into the Chinese market.

Guangbo has been known as the manufacturing and selling paper stationery. Products like albums and notebooks have been sold to more than 100 countries and regions in the world. According to the statistics, the export volume of Guangbo’s album products has reached the top in China. “Although it has already set up the leading position, traditional manufacturing at a certain stage is bound to transform”, Guangbo Group President Wang Liping told the reporter, they are actively exploring denotative development path, looking for the fusion and innovation between emerging industries and traditional industries.

“We will focus on the Internet.”Wang Liping said,the transformation of the Internet was a prudent decision after the investigation of original business and geographical advantages. “The location of the company is very close to Lishe Airport. And the airport is declaring bonded area. Our future location advantage will be revealed.”

Before the transformation of the Internet, Guangbo has used Internet for many years. Since 2009, they have used offline global marketing network layout. Meanwhile, it developed online distribution channels by means of cooperation, self-acting and agent in different types of electricity suppliers like Jingdong, Tmall and Taobao, realizing online and offline deep fusion of sales. “Net has driven the overall sales of stationery products. But this is far from enough, company wants to real transformation, still needs to transform vigorously from the aspects of extension.” Wang Liping said.

In May this year, Guangbo Stock acquired Spirit Cloud Media. Data showed that Spirit Cloud Media is the Internet marketing service provider serving for China's top advertisers. It has long-term cooperation with the industry's top five navigation websites. It has Ellie fashion website, marketing and data mining techniques. Soon after, Guangbo owned partial stake of Dalian Bo Yuan Technology. And the main business of Bo Yuan Technology is to provide e-commerce solutions for electronic commerce of small and medium-sized enterprises. After merger, acquisition and investment of domestic well-known professional electric business services companies, Guangbo’s cross-border electric business platform "universal search" is launched.

“First the location advantage of Ningbo import cross-border electricity, then company's existing business partner resources and the localization of international team, as well as Spirit Cloud Media’s unique flow import business enables companies to have a unique advantage in carrying out cross-border business”, Wang Liping said.

In the past, Guangbo sold to the globe.Now they want to do is, taking advantage of long-term accumulation of foreign trade and overseas team, export overseas suppliers’ products to the domestic through the "universal search" platform , thus to implement "buy from the globe". Wang Liping said, universal search aimed to create one-stop trade service platform for overseas manufacturers’ products into the Chinese market.

Quoted from <Ningbo Evening>
   

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